What is See The Elephant Amaro and how is it different from other Italian amari?

Summary: See The Elephant Amaro is a true Italian-made amaro (bittersweet herbal liqueur) with a unique main ingredient of arugula base, a rucola style amaro.
Answer: See The Elephant Amaro is crafted in Italy using a blend of botanicals, with arugula as its signature ingredient. The other botanicals are a family secret. While most Italian amari lean into heavy bitter botanical notes, See The Elephant delivers a more delicious flavorful and dessert like flavor profile with balanced bitterness and herbal complexity. Its modern, art-forward packaging also sets it apart on the backbar, making it as visually distinctive as it is flavorful.

What ingredients are used in See The Elephant Amaro, and why is arugula the star?

Summary: See The Elephant Amaro features arugula as its hero ingredient, which gives the amaro a unique tropical fruit, banana, bubblegum and dark chocolate bitterness flavor profile.
Answer: The botanical blend including arugula is carefully macerated in neutral spirit distilled from sugar beet to extract bold yet balanced flavors. The family that produces See the Elephant Amaro uses all local ingredients sourced within 30km of Agropoli, Italy. Arugula grows locally and this is how the family has been producing the amaro for more than 60 years. It just so happens that the arugula produces these wildly amazing and delicious flavors when it macerates in the alcohol - banana, bubblegum and dark chocolate bitterness. Quintessential flavors of rucola style amari for a most distinct taste. This unexpected choice reflects the brand’s mission to reimagine Italian tradition with modern creativity.

How should See The Elephant Amaro be served—neat, on ice, or in cocktails?

Summary: See The Elephant Amaro can be enjoyed neat, over ice, or as a versatile cocktail ingredient. See the Elephant is considered the most mixable amaro.
Answer: For a traditional experience, sip See The Elephant neat at room temperature or slightly chilled to appreciate its herbal complexity. Over ice, it smooths out with a lighter texture and refreshing finish. It’s also a bartender favorite for cocktails, pairing beautifully with rum, gin, whiskey, mezcal, tequila, sparkling wine, soda water, or even tonic water for a low-ABV spritz.

What are the best cocktails to make with See The Elephant Amaro?

Summary: See The Elephant Amaro shines in cocktails like the Black Manhattan, Nero Old Fashioned, Elephant Negroni, Amaro Spritz, and Boulevardier.
Answer: Popular recipes include:

• Black Manhattan: Rye Whiskey, See the Elephant and Bitters

• Nero Old Fashioned: Bourbon Whiskey, See the Elephant and Bitters

• Elephant Negroni: Gin, sweet vermouth, and See The Elephant for a peppery twist.

• Amaro Spritz: See The Elephant, Prosecco, and soda for a refreshing, bubbly aperitivo.

• Paper Plane: Equal Parts - Bourbon, See The Elephant, Aperol and Lemon Juice.

• Espresso Martini: Equal Parts - See the Elephant and Fresh Chilled Espresso

  The amaro’s unique flavor means it also works well in coffee cocktails, tiki drinks, or as a simple highball with soda water.

Where can I buy See The Elephant Amaro in the United States?

Summary: See The Elephant Amaro is available in select states, specialty liquor stores, and online retailers.
Answer: You can find See The Elephant Amaro in select bars, restaurants, and specialty liquor shops in states across the United States - see here for a full list. It’s also available for shipping through licensed online retailers—visit our Find Us page for the most up-to-date list of locations and e-commerce partners.

Is See The Elephant Amaro gluten-free and vegan-friendly? Nuts?

Summary: Yes—See The Elephant Amaro is both gluten-free and vegan-friendly.
Answer: See The Elephant contains no gluten-based ingredients and is produced without animal products or byproducts, making it suitable for both gluten-free and vegan lifestyles. See the Elephant is produced in a facility that also produced nut based liqueurs. As always, if you have severe allergies, please consult your healthcare provider.

What is the history and meaning behind the name See The Elephant?

Summary: “See The Elephant” is an old phrase meaning to embark on a grand adventure and gain worldly experience.
Answer: The name draws from a 19th-century expression used by travelers and adventurers, especially during the Gold Rush, to describe life-changing journeys and unforgettable experiences. We chose it to reflect the boldness, curiosity, and sense of discovery that our amaro embodies.

How is See The Elephant Amaro made, and where is it produced in Italy?

Summary: See The Elephant Amaro is handcrafted in Italy using traditional maceration techniques and local botanicals.
Answer: Our production takes place in Agropoli, Italy, where botanicals are carefully selected for quality and freshness. The botanicals are macerated in neutral spirit to extract their flavors, then blended, rested, and bottled for a balanced, harmonious finish. This combination of heritage techniques and innovative ingredients is the hallmark of See The Elephant.

What foods pair well with See The Elephant Amaro?

Summary: See The Elephant Amaro pairs beautifully with salty, rich, or grilled foods, as well as dark chocolate.
Answer: The amaro’s bittersweet full bodied flavor and dessert like flavor notes cut through rich dishes like roasted meats, aged cheeses, and charcuterie. It also complements bitter greens like arugula, grilled vegetables, and seafood. For dessert, it pairs surprisingly well with dark chocolate or citrus-based pastries, offering a bittersweet balance.

Why do bartenders and mixologists choose See The Elephant Amaro over other brands?

Summary: Bartenders choose See The Elephant Amaro for its unique flavor, versatility, and standout presentation.
Answer: Industry professionals appreciate See The Elephant’s distinctive arugula-driven profile, which adds fresh complexity to classic cocktails and inspires new creations. The bottle’s bold, art-forward design also makes it a visual statement on the backbar, sparking curiosity and conversation with guests.