JOY was COMMANDed at tales of the cocktail!
Kyle Harder Kyle Harder

JOY was COMMANDed at tales of the cocktail!

In our second year at Tales of the Cocktail, See the Elephant was able to link up with Bar 1865 at the historic Swoop-Duggins House down an alley in a way only New Orleans can do. Taylor made the most delicious cocktails for all to enjoy. Aryanah brought her creative wit and charm delivery poetry keystroke by keystroke. The joy and energy of the room filled the space for all to plainly SEE! A huge grazie mille to everyone who attended as this was the best Tales of the Cocktail yet! Salute!

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A delicious Black Manhattan, and the story behind it's creation.
Cocktails Kyle Harder Cocktails Kyle Harder

A delicious Black Manhattan, and the story behind it's creation.

See the Elephant Amaro is made by a multigenerational family in southern Italy from locally grown arugula. Named one of the top 10 Essential New School Amari by Punch. Add Castle & Key’s Restoration Rye, a 100-proof Kentucky straight rye whiskey from one of the country’s most iconic distilleries. Plus Alchemix orange and aromatic bitters. Each brings their own component to make this wonderful cocktail.


The Black Manhattan is when you swap sweet vermouth for amaro. It’s worth trying. See for yourself. Castle & Key brings the backbone. See the Elephant brings the flavor. Alchemix ties it all together.

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The Spaghett: Cheap, Cheerful, and Trending
Kyle Harder Kyle Harder

The Spaghett: Cheap, Cheerful, and Trending

The Spaghett is a traditionally a simple mix of Miller High Life and Aperol which has gone from dive-bar hack to viral summer cocktail embodying budget-friendly fun. Its meteoric rise (up over 1,000% since 2022) shows how drinkers are trading $15 spritzes for playful, low-ABV alternatives. And bartenders are putting their own spin on the trend: at Uncle Leo’s in Cincinnati, the Step Bro Mike upgrades the Spaghett with See the Elephant Amaro, Cynar, lemon juice, and Peychaud’s bitters, blending Italian intrigue with neighborhood charm. Whether you call it a “hobo Negroni” or the “NASCAR spritz,” this cocktail phenomenon is rewriting how we think about value, culture, and curiosity in every glass.

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Amaro: The Rising Star Rewriting Cocktail Culture
Kyle Harder Kyle Harder

Amaro: The Rising Star Rewriting Cocktail Culture

Amaro’s moment has arrived—and at the forefront is See the Elephant, the most mixable amaro of its kind, celebrated by bartenders for its arugula-bright bitterness, dark chocolate undertones, and playful hints of banana and bubblegum. Whether you’re stirring a classic cocktail or daring to craft a 50/50 shot like the bold “S&M” (See the Elephant + Malört) or the adventurous “EP” (See the Elephant + Pelecanas Mexican rum), this sweet-leaning, complex spirit is redefining what it means to drink—and to raise the bar with every sip.

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See the Elephant heads to Tales of the Cocktail 2025

See the Elephant heads to Tales of the Cocktail 2025

See the Elephant Amaro lit up Tales of the Cocktail 2025 in New Orleans with three unforgettable events: an ice luge happy hour at Bar Tonique, a dice-rolling pizza party at Nighthawk Napoletana, and the surreal Pagliacci Parade at Espiritu featuring Sother Teague, carnival performers, fire breathers, and tarot readings.

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