
The Spaghett: Cheap, Cheerful, and Trending
The Spaghett is a traditionally a simple mix of Miller High Life and Aperol which has gone from dive-bar hack to viral summer cocktail embodying budget-friendly fun. Its meteoric rise (up over 1,000% since 2022) shows how drinkers are trading $15 spritzes for playful, low-ABV alternatives. And bartenders are putting their own spin on the trend: at Uncle Leo’s in Cincinnati, the Step Bro Mike upgrades the Spaghett with See the Elephant Amaro, Cynar, lemon juice, and Peychaud’s bitters, blending Italian intrigue with neighborhood charm. Whether you call it a “hobo Negroni” or the “NASCAR spritz,” this cocktail phenomenon is rewriting how we think about value, culture, and curiosity in every glass.

Amaro: The Rising Star Rewriting Cocktail Culture
Amaro’s moment has arrived—and at the forefront is See the Elephant, the most mixable amaro of its kind, celebrated by bartenders for its arugula-bright bitterness, dark chocolate undertones, and playful hints of banana and bubblegum. Whether you’re stirring a classic cocktail or daring to craft a 50/50 shot like the bold “S&M” (See the Elephant + Malört) or the adventurous “EP” (See the Elephant + Pelecanas Mexican rum), this sweet-leaning, complex spirit is redefining what it means to drink—and to raise the bar with every sip.

See the Elephant heads to Tales of the Cocktail 2025
See the Elephant Amaro lit up Tales of the Cocktail 2025 in New Orleans with three unforgettable events: an ice luge happy hour at Bar Tonique, a dice-rolling pizza party at Nighthawk Napoletana, and the surreal Pagliacci Parade at Espiritu featuring Sother Teague, carnival performers, fire breathers, and tarot readings.



Press: See the Elephant Amaro Expands Distribution Footprint Through Partnership with Heidelberg Distributing
See the Elephant Amaro is Named Ten Best New-School Amari

Press: See the Elephant Amaro Offers an Eye-Catching Aesthetic
See the Elephant Amaro is Featured on TrendHunter

Press: Ten Essential New-School Amari & How to Use Them
See the Elephant Amaro is Named Ten Best New-School Amari
