Amaro: The Rising Star Rewriting Cocktail Culture

Amaro’s moment has arrived—and at the forefront is See the Elephant, the most mixable amaro of its kind, celebrated by bartenders for its arugula-bright bitterness, dark chocolate undertones, and playful hints of banana and bubblegum. Whether you’re stirring a classic cocktail or daring to craft a 50/50 shot like the bold “S&M” (See the Elephant + Malört) or the adventurous “EP” (See the Elephant + Pelecanas Mexican rum), this sweet-leaning, complex spirit is redefining what it means to drink—and to raise the bar with every sip.